Welcome to She Sells Hotels,
of
Hotel Brokers of America
At CJ Hotel Advisors, we operate as transaction specialists focused on maximizing outcomes for hotel owners and investors. Our platform is built on disciplined execution, market expertise, and a deep understanding of hospitality.
Hotel Brokers-Focused on Results
Who We Are
Our team has successfully advised on hotel transactions across all 50 U.S. states. As multi-state licensed hotel brokers, we deliver national coverage with direct, hands-on deal management. Our experience spans single-asset dispositions, multi-property portfolios, and institutional-grade transactions, allowing us to effectively serve both first-time buyers and sophisticated ownership group in the acquisition and disposition of hotels
What differentiates us is our deal-first approach. Every assignment is underwritten, positioned, and executed with the same rigor we would apply to our own capital. We focus on pricing strategy, buyer qualification, financing dynamics, and risk mitigation to drive efficient closings and protect value throughout the process.
For first-time buyers, we provide structured guidance through acquisition, financing, and closing—ensuring clarity, efficiency, and informed decision-making at every stage. Our objective is straightforward: reduce friction, shorten timelines, and deliver successful transactions in a complex and competitive marketplace.
What We Do
We are a team of experienced hotel investment professionals focused on delivering strategic, execution-driven results. Our background spans hotel acquisitions, dispositions, development, operations, and asset optimization, allowing us to advise across the full lifecycle of hospitality investments—regardless of deal size or complexity.
We take a disciplined, analytical approach to every engagement. Rather than applying generic brokerage tactics, we develop tailored strategies aligned with each client’s investment objectives, capital structure, and risk profile. Our role is to identify value, mitigate friction, and drive outcomes that maximize return.
We operate as a long-term advisor, not a transactional intermediary. Our business is built on credibility, transparency, and consistent execution—earning the trust of sophisticated owners, investors, and lenders nationwide.
Hotel Sales & Acquisitions
We advise hotel owners and investors through the full transaction lifecycle—from valuation and positioning to marketing, negotiation, and closing. Our approach is data-driven and confidential, ensuring each asset is positioned to attract qualified buyers and maximize value while minimizing disruption to operations.
Investment Guidance
We provide strategic guidance backed by STR data, detailed P&L analysis, and market intelligence. Whether evaluating an acquisition, refinancing, or exit strategy, we help investors understand risk, upside, and capital requirements to make informed, disciplined decisions.
Renovation consulting and brand conversion
From brand selection and PIP planning to renovations and repositioning, we help owners execute capital improvements that enhance long-term asset value. Our team understands brand standards, timelines, and ROI considerations to ensure projects are both compliant and financially sound.
Asset Performance Support
We work alongside ownership to identify operational inefficiencies, expense controls, and revenue optimization opportunities. Through performance benchmarking and financial review, we help improve NOI, stabilize underperforming assets, and prepare properties for sale or refinancing.
Portfolio & Institutional Advisory
We advise owners of multi-asset portfolios and institutional investors on acquisition strategy, portfolio optimization, and disposition planning. Our national reach and transaction experience allow us to provide consistent, scalable solutions across diverse markets and asset classes.
Capital Markets Insight
We assist clients in navigating debt and equity options, including SBA, bridge, and conventional financing. By aligning capital structures with investment objectives, we help secure competitive terms that support acquisitions, renovations, and long-term growth.
Why Work With Us?
You’ve probably heard it all before—every advisory firm promises the same thing. But here’s what makes She Sells Hotels different
01
Nationwide Reach
Multi-state licensed advisors with extensive experience executing hotel transactions across diverse U.S. markets, including primary, secondary, and emerging growth locations.
02
Real Hotel Experience
Deep knowledge of hotel brands, asset classes, and local market dynamics. We understand how demand drivers, brand requirements, PIPs, and operating performance impact value—and how to position each asset accordingly.
03
Proven Track Record
A strong history of closing hundreds of millions of dollars in hotel transactions across branded, independent, and extended-stay assets. Many of our clients are repeat owners who continue to work with us as they grow portfolios, execute multiple exits, and pursue new acquisitions—reflecting long-term trust built through consistent execution.
04
Institutional-Grade Advisory
Hands-on experience across development, renovation, and ownership. We’ve assisted in built and repositioned, hotels, giving us a practical, real-world understanding of performance, challenges, and value creation.
05
Relationships First
We prioritize long-term partnerships over one-time transactions, earning trust through consistency, transparency, and results.
06
Creative Problem-Solvers
From seller financing and PIP escrows to SBA and CMBS structures, we know how to engineer smart solutions that move deals across the finish line.
07
First-Time Buyer Friendly
We guide first-time buyers through every step with clarity and education, making the process approachable, informed, and confidence-building.
08
We Treat Your Deal Like Our Own
Every negotiation, every detail, every decision is handled with the same care, urgency, and accountability as if the investment were ours.
Exclusive Off-Market Deals
We believe in keeping certain opportunities confidential to protect our sellers and maintain the integrity of each transaction. That’s why we maintain a private client database with hundreds of off-market hotels you won’t see advertised publicly.
What They Say About Us
Our pipeline includes single assets, flagged select-service properties, and multi-property institutional portfolios, accessible only to trusted investors.
Let’s Get Started
If you’d like a sneak peek at these exclusive deals, click below to join our private database. These opportunities are only shared with vetted clients who work directly with us.
Reach out to She Sells Hotels today—we can’t wait to meet you.